Papper 2 Essay Example | Topics and Well Written Essays - 250 words

Papper 2 - Essay Example The explosion at Deepwater Horizon can be traced back to several key missteps by all the companies involved. Their actions, purposefully or not, changed the lives of many individuals and ultimately deprived them of their fundamental international rights, hence violating their minimal duty and acting in a completely unethical way. In addition, the Deepwater Horizon spill is the exact opposite of the utilitarianism theory, because it actually minimized utility for everyone who was affected. The spill devastated coastal beaches and businesses that relied on tourism and fishing besides being a health hazard. This was unethical because the oil spill caused more harm than good to the society. However, the profits from the BP spills benefited the new wildlife fund. Still referring to the Deepwater Horizon case, an engineer’s responsibility to safety was violated. United States federal report blamed the worst spill in the US history on poor leadership and poor cement job by BP and its engineers. The explosions were as a result of poor risk management, last minute changes to plans, failure to observe and respond to critical indicators, inadequate well control response, and insufficient emergency bridge response training by companies. In relation to the code of ethics view, BP failed to institute safety and risk management policies that would help protect individuals from deprivation. Furthermore, their disaster preparedness plan was poorly

The Creation of Identity through Retail Design and Technology Dissertation

The Creation of Identity through Retail Design and Technology - Dissertation Example When looking at retail shop designs and technology, it can be seen that there is a specific focus on influencing the brand in a positive or negative manner. When the designs and technology are incorporated into the brand to show a sense of identity and the correct qualities, then it makes a difference in how consumers respond to the main trends. More important, there is the ability to create more relationships between the brand, consumer and overall identity of specific components that are a part of the retail store. The purpose of this research study will be to define how the retail design affects brand and how it creates specific associations with those that are interested in a specific product. The first definition provided will be based on creating an understanding of design and how it reflects brand as well as identity. There will then be an analysis which is based on the online and technological aspects of design and a store, such as the framework used for design and the way in which the layout of a website store should reflect the physical presence. This will be followed by creating a unique identity through the use of retail designs, specifically by using colors, layouts and other aspects to show what the store offers.