The Creation of Identity through Retail Design and Technology Dissertation

The Creation of Identity through Retail Design and Technology - Dissertation Example When looking at retail shop designs and technology, it can be seen that there is a specific focus on influencing the brand in a positive or negative manner. When the designs and technology are incorporated into the brand to show a sense of identity and the correct qualities, then it makes a difference in how consumers respond to the main trends. More important, there is the ability to create more relationships between the brand, consumer and overall identity of specific components that are a part of the retail store. The purpose of this research study will be to define how the retail design affects brand and how it creates specific associations with those that are interested in a specific product. The first definition provided will be based on creating an understanding of design and how it reflects brand as well as identity. There will then be an analysis which is based on the online and technological aspects of design and a store, such as the framework used for design and the way in which the layout of a website store should reflect the physical presence. This will be followed by creating a unique identity through the use of retail designs, specifically by using colors, layouts and other aspects to show what the store offers.